Who Does What By How Much | Jeff Gothelf & Josh Seiden

What’s Inside

In their newest book, coauthors and OKR experts Jeff Gothelf and Josh Seiden provide a clear, how-to guide for employees in all industries to jump right in, put customers front and center, and achieve greater success.

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An OKRs How-To

This book breaks down the fundamentals of Objectives and Key Results and walks you through every step of how to use them in practice.

A wider lens

There are a lot of OKR books written for executives and those in tech. This book purposefully broadens the scope to speak to all employees in all roles and all industries.

A focus on the customer

Your success depends on your customers’ satisfaction and resulting behavior. This book teaches you how to use OKRs to focus on your customers and provide value amid continuous change.

Book cover titled 'Who Does What By How Much? A Practical Guide to Customer-Centric OKRs' by Jeff Gothelf and Josh Seiden, featuring a design with bold typography and a compass symbol.

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Why You Need This Book

Everyone in every industry and every role—yes, truly every role—has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results give you the framework to do that.

However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. Whether you’re an OKR newcomer or a pro needing a tune-up, this book is a practical guide for employees at all levels to learn how to put customers at the center, navigate uncertainty, and succeed with OKRs.

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About the Authors

Jeff & Josh

Jeff Gothelf

Josh Seiden

Jeff and Josh have worked together for years helping organizations fuse strategy, customer-centricity, and evidence-based decision-making to achieve greater success. They have co-authored two books together, the award-winning Lean UX (now in its 3rd edition) and Sense & Respond, which was published by Harvard Business Review Press and nominated for a Thinkers50 distinction in Innovation.

Jeff helps organizations build better products and executives build the cultures that build better products.

Starting off as a software designer, Jeff now works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, product management, and human-centered design. He is the author of Lean vs. Agile vs. Design Thinking and Forever Employable as well as two books with Josh Seiden.

A designer, strategy consultant, coach, author, and speaker, Josh helps organizations become more agile and entrepreneurial from top to bottom.

He specializes in helping clients launch new products and services that both solve real problems for customers and advance the company’s strategy. He is the author of Outcomes Over Output and two books with Jeff Gothelf.

The OKR Repair Kit

Are you ready to drive innovation and growth? I want to share everything I know with you:

6000+ words.
The most common OKR pitfalls (and how to avoid them).
Create an agile, customer-obsessed culture.
This 5-Day email course gives you everything you need to go from struggling to cruising with OKRS.

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A Practical Guide to Customer-Centric OKRs